Flicking through a major glossy magazine I began to wonder if the design and packaging of perfume products is almost as important as the fragrance itself.
With the growing number of designer perfumes coming onto the market there is little doubt that the perfume industry alocate considerable resources to research and development of the perfume bottle and the box it is packaged in.
Some designs are so stunning that the impulse to have them on display in your bedroom or bathroom must be an influencing factor when its tiem to choose a new fragrance.
Heavy marketing and cool stylish advertising also aim to convince the aspirational amongst us that ownership will bring joy and happiness through desire and sex appeal.
And its not just womens perfume that pull out all the stops to grab your attention - the Beauty and Cosmetics Guide also highlights the trend that mens aftershave are focusing more and more on esthetic elements to wow consumers.
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